Storytelling is the most powerful way
to put ideas into the world today.

St. Augustine, Florida

March 1, 2017

Tapestry is an event designed to advance interactive online data storytelling. Tapestry brings different viewpoints together with the goal of generating a rich conversation about data storytelling.

This one-day, invitation-only conference includes keynotes, short stories, discussion, and a demo theater designed to provoke ideas and discussion across disciplines.


The fifth Tapestry event will be held at Casa Monica in St. Augustine, Florida. Erected in 1888, this majestic Moroccan-themed hotel is a short walk from Old City, St. Augustine’s historic district, near the Cathedral Basilica and a short ride from the Fountain of Youth Archaeological Park.
St. Augustine is less than an hour’s drive from the Jacksonville International Airport and only 30 minutes from downtown Jacksonville, where NICAR 2017 will take place. Each attendee will be responsible for arranging their own transportation to the Casa Monica Hotel in St. Augustine however there will be transportation provided on the evening of Wednesday, March 1st from St. Augustine to downtown Jacksonville for guests attending NICAR.
If you're looking to share a ride with another Tapestry attendee, use this Google sheet to coordinate.

Casa Monica

95 Cordova Street
St. Augustine, FL

Keynote Speakers

At this event we will have three keynote speakers, one from each discipline that is advancing the thinking around data storytelling- design, academia, journalism.

Lena Groeger

Lena Groeger is a journalist/developer/designer at ProPublica, where she makes interactive graphics and other data-driven projects. She also teaches design and data visualization at The New School and CUNY. Before joining ProPublica in 2011, Groeger covered health and science at Scientific American and Wired magazine. She is particularly excited about the intersection of cognitive science and design, as well as creating graphics and news apps in the public interest.

Michelle Borkin

Dr. Michelle Borkin works on the development of novel visualization techniques and tools to enable new insights and discoveries in data. She works across disciplines to bring together computer scientists, doctors, and astronomers to collaborate on new analysis and visualization techniques, and cross-fertilize techniques across disciplines. Her research has resulted in the development of novel computer assisted diagnostics in cardiology, scalable visualization solutions for large network data sets, and novel astrophysical visualization tools and discoveries. Her main research interests include information and scientific visualization, hierarchical and multidimensional data representations, network visualization, visualization cognition, user interface design, human computer interaction (HCI), and evaluation methodologies.

Neil Halloran

Neil Halloran started his first web development company, Higher Media, Inc., from his college dorm room in 2001, and today the company has grown to provide web solutions to major brands across the country. Neil's greatest passion is to use documentary, data visualization, and interactive storytelling to raise public understanding of the most challenging issues of our day. Neil’s award-winning new media projects include and His current project,, is an online visualization that makes the federal budget transparent, exciting, engaging and easy for everybody to understand.

Present with Us

There are options for attendees to present at Tapestry. The first option is to present a 10-15 minute short story regarding any aspect of data storytelling. The second option is to present a demo of your viz during the demo showcase portion of the event, and the third option is to display a poster, also during the demo showcase.

Abstracts due Selections by
Short stories Closed Complete
Posters 1/31/17 2/8/17
Demos Closed Selections in progress

I want to present!


Tapestry is a day-long program with a mix of presentations, discussions, and a science-fair style demo showcase. Meals are included. There is also a Welcome Reception the night before to kick-off Tapestry in-style.

Wednesday, March 1






Opening Keynote

Lena Groeger

News Apps Developer, ProPublica

Morning Break


Short Story 1

Catherine D'Ignazio

Assistant Prof of Data Visualization & Civic Media, Emerson College

Short Story 2

Nathaniel Lash

Data reporter, Tampa Bay Times

Short Story 3

Cole Nussbaumer Knaflic

Author & Speaker, storytelling with data



Short Story 4

Matthew Daniels

Editor, Polygraph



Short Story 5

Chris Mast

Executive Director, Merck

Short Story 6

Jewel Loree

Product Manager, Storytelling, Tableau Software

Afternoon Break


Afternoon Keynote

Michelle Borkin

Assistant Professor, Northeastern University

Demo Showcase & Posters


Closing Keynote

Neil Halloran

Filmmaker, Higher Media

Closing Reception


Bus Departs for NICAR


Trudy Abadie-Mendia

Professor of Graphic Design, Graduate Coordinator GRDS/GDVX eLearning
SCAD: The University for Creative Careers

Steve Patrick

Digital managing editor

Mike Crow

Chief Data Illuminator
Crow Insight

Ibrahim Alamu

The Nation Newspaper

Wendy Scheuring

Investigative Ghostwriter and Editor
Wendy Scheuring Freelance

Matthew Brehmer

Postdoctoral Researcher
Microsoft Research

Chris Mast

Executive Director

Jock Mackinlay

VP, Research & Design
Tableau Software

Kate Rabinowitz


Andy Cotgreave

Technical Evangelist

Jennifer Leask

Canadian Broadcasting Corporation/University of Alberta

Daniel Doherty

Senior Producer
Freelance / AKQA

Heather Krause

Data Scientist

Moiz Syed

Data journalist & designer
The Intercept

Russell Spangler

Business Intelligence Manager, Global Environmental, Health, and Safety

Lilach Manheim

Business Intelligence Analyst, data visualization center of excellence
Salt River Project

Terri Peters

Contributing Editor

Christian McDonald

Data editor
Austin American-Statesman

Jacob Olsufka

Data Visualization and Analytics Consultant
Decisive Data

Naomi Robbins


Mike Cisneros

Data Visualizations
Evince Analytics

Domonique Meeks

Ambassador Stories

Hunter Barrett

Data Artist
Decisive Data

Robyn Goodman

Associate Professor
University of Florida

Amy Jo Coffey

Director, Audience Analytics master's degree program
University of Florida

Cesar Picco

BI Analyst

Irene Ros

Director of Data Visualization

Chad Skelton

Kwantlen Polytechnic University

Jay Lewis

Digital Insights & Analytics Mgr
EverBank Financial Corporation

Carin Fishel

Senior UX Designer

Eva Galanes-Rosenbaum

Public Opinion and Media Analyst
ReThink Media

Laura Young

Program Associate, Office of Evaluation
MacArthur Foundation

Jeffrey Shaffer

Adjunct Professor
University of Cincinnati

Brittany Fong

Senior Developer, Data Visualization
E.W. Scripps

RJ Andrews

Data Storyteller
Info We Trust

Chloe Tseng

Sr. Data Analyst

Jon Schwabish

Senior Research Associate
Urban Institute

Alexandria Duke

Director of BI & Analytics
Road ID

Catherine Madden

Catherine Madden Visual

Jeffrey Osborn

Creative Director

Nathaniel Lash

Data reporter
Tampa Bay Times

Neil Halloran

Higher Media

Cole Nussbaumer Knaflic

Author & Speaker
storytelling with data

Nelson Davis

Solution Principal

Tara Richerson

Supervisor for Data and Assessment
Tumwater School District

Amy Cesal

Technology and Innovation Fellow (design)
Consumer Financial Protection Bureau

Sriharsha Devulapalli

Columbia University

Judd Bradbury

Assistant Clinical Professor
University of Texas at Dallas

Benjamin Watson

Associate Professor
North Carolina State University

Eric Duell

Vice President, Analytics and Intelligence
The E.W. Scripps Company

Carlos Virgen

Digital news director
THe Day

Ryan Sleeper

Director, Data Visualization & Analysis

Steven Wexler

Data Revelations

Randy Krum

President & Chief Designer

Robert Kosara

Senior Research Scientist
Tableau Software

Kristin Henry

Data Visualization Consultant
Slalom SF

Rody Zakovich

Program Analyst
Department of the Interior

Matthew Daniels


Michelle Borkin

Assistant Professor
Northeastern University

Jenny Richards

Data Artist

Alice Feng

Data analyst
The Walt Disney Company

Mona Ghasemi

Artist / Sr. account exec

Suchismita Naik

National Institute of Design, Bangalore

Lena Groeger

News Apps Developer

Jewel Loree

Product Manager, Storytelling
Tableau Software

Ben Jones

Director of Outreach Programs
Tableau Software

Sandeep Bedadala

Graduate Research Student
University of Florida

Trina Arnett


Catherine D'Ignazio

Assistant Prof of Data Visualization & Civic Media
Emerson College

Glenn Henshaw

Assistant Professor Of Mathematics
LaGuardia Community College, CUNY

Matt Chambers

Data Visualization Architect
Clemson University

Adam Crahen

Senior Systems Accountant
U.S. Department of Interior

Chris Delcher

Assistant Professor
University of Florida

Alberto Cairo

Knight Chair in Visual Journalism
University of Miami

Robert Rouse

Analytics Consultant

Darla Cameron

Graphics Editor
The Washington Post

Andy Kirk

Managing Director
Visualising Data Ltd

Tiff Fehr

Assistant Editor, Interactive News
The New York Times